ACRE app
Branding, UX/UI, Product Design
2019

23.5 million people in the United States live in food deserts. This issue overwhelmingly affects minority communities in the U.S. The lack of affordable, healthy food forces residents to make resources such as fast food and corner stores their primary source of nutrition and causes a chain of health-related issues.

ACRE aims to lend these areas a helping hand, allowing individual users or larger communities to gain the knowledge and the network to create gardens that boost their neighborhood’s health and self-sufficiency. After creating a profile, users begin to watch tutorials, read other user’s posts, find growers nearby, and exchange their crops and supplies. The concept is based around the spirit of farming. As if Ol’ McDonald developed an app. The palette is natural but optimistically bright, like the early hours of the day as you look across a field. A smudge-like texture is speckled throughout the background to create a look that will be great as you scroll with your dirt-covered fingers.
Responsibilities: Concept • Branding • UX/UI • Social Media

Getting Started:

Countless tutorial videos and posts are available to get you started. You can buy the supplies you need within the app’s market from fellow farmers or ACREbrand products.






Cultivating Community:

When you follow others, you can view their journal entries with timeline-like posts of their journey with a new crop or growing method.






Rustic Icons:

ACRE’s branding makes the connection between the modern digital landscape and the agricultural roots that inspire this platform. The rough line strokes and hand-made approach to each icon keep the visuals unique and endearing.





Helping and Healthing:

Acre helps its users start their personal or community gardens, while also emphasizing the importance that a network plays in developing long-lasting stability and health. View the “Other Acres” and collaborate with nearby growers to create a self-sufficient area.




Learn The Trick of the Trade:

Message your favorite farmers and learn the more intricate details of what it takes to keep your crops beautiful and nutritious. Each experience is unique, and when it comes to taking care of living things like plants, it takes a village.